TY  - GEN
AU  - Kim W. Chan
AU  - Mauborgne Renee
TI  - Blue Ocean Strategy: : How to Create Uncontested Market Space and Make the Competition
SN  - 9781625274496
U1  - 658 
PY  - 2000///
CY  - Boston
PB  - Harvard Business Review Press
KW  - MANAGEMENT
ER  -